The rise of social networks, blogs, wikis, social bookmarking and other Web 2.0 tools has created a new dynamic source of traffic for your website or any other online profile you might have. A top article on Digg can drive much more traffic to your website and blog than a top search engine ranking could ever do. Web 2.0 has created a new way to market to unique and targeted audiences.
Social Media Marketing (SMM) is a form of word of mouth marketing through the use of Web 2.0 tools such as media sharing (video, images), social bookmarking, social networking and content sharing websites. The essence of SMM is giving people a solid reason and purpose to visit your website or blog because of great original and informative content.
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