December time is predictions time. Here are my predictions for SEO+ PPC advertising next year. Bookmark this post so you can have a laugh at the end of 2010 (or bow down before my mighty foresight).
1. CPCs will rise
A pretty safe bet to begin with. The recession, apparently, is coming to an end and more and more businesses are getting involved with PPC advertising. I believe that some verticals are already saturated; those that aren’t will see a large rise in CPC bids
2. More Display Advertising
Market saturation in AdWords is a bad thing for Google because it means they can’t grow their revenue. After their acquisition of DoubleClick of we have seen them push display advertising a lot more in their webinars, blog posts and with the new “View Through Conversion” feature. In 2009 they have made display advertising easy to use. In 2010 they must convince more businesses that display advertising offers them good ROI
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